Let’s Kokua!

Jack Johnson is already great and wonderful and everything good. I can listen to his music all day. Then you learn a little more about him and realize that he is such an amazing guy. This weekend at the Waikiki Shell is the Kokua Festival. The festival promotes and celebrates everything that is eco-friendly and offers up awesome music as well. Performances will be made by Eddie Vedder, Ernie Cruz, Jr., Matt Costa, The Girlas and of course Jack Johnson.

As such a believer in caring for the environment and recycling, Jack Johnson not only organizes the Kokua Festival but also runs the Kokua Hawaii Foundation. All of the proceeds from the Festival will go to the Foundation, a non-profit organization that Jack and wife Kim started to support environmental education programs in Hawaii.

At the festival there will be booths that offer information on recycling, alternative energy demonstrations, local foods and more. What’s really cool is that they are pushing for people attending the concert to find alternate modes of transportation to the venue, thus reducing the environmental impact. There will be free electric shuttle rides to the Waikiki Shell from Kapiolani Community College. You can ride your bicycle (and be entered for a chance to win great prizes), walk there, car pool or even catch the bus.

There is so much to gain by attending the Kokua Festival and by following Jack Johnson’s lead. To learn more please visit the Kokua Festival site along with Kokua Hawaii Foundation.

PS – You can catch the webcast of the Kokua Festival on MySpace on Sunday, April 22!

Here are a couple of goodies you purchase at the shop (remember – it’s for a good cause!):

Kokua Festival Brown Trucker Hat; Kokua Hawaii Foundation Tote Bag: