December 10, 2007

Get To Know: “Sanja” Zivka Jovanovic and Alyse Radenovic

Another talented duo of sponsors that we should all get to know…

Sanja Alyse

Meet Sanja and Alyse of Aelisheva:

Name: “Sanja” Zivka Jovanovic and Alyse Radenovic

Business Name: aelisheva

Where are you located?
Alyse: New Jersey, USA and Belgrade, Serbia

What is it that you design and create?
Alyse: Original artisan dresses

What is your favorite part of the design process?
Alyse: It’s all good
Sanja: Direct work with materials

How did you come up with your business name?
It was Alyse’s nickname, Sanja wanted to keep it.

Where/How did this all begin?
Alyse: I made dresses for personal use, then did decorative textiles, then a dress label by the same name, which was around a little bit in New York a long time ago, then I met Sanja in Belgrade, I worked with her in an extremely natural and fruitful way from the very beginning, it had and has a fated quality, I am very pleased with our product.
Sanja: From my early years I mainly played alone with my stepmother’s beautiful dresses and scarves, I lived with my father and my stepmother, she sewed at home – they were master artists, a Capricorn and a Pisces. At that time in Paris where I grew up, I loved all fairytales (about princes and princesses). When I was 15 years old I sewed a dress for myself by hand because I did not have a sewing machine, I knew how to sew instinctively. Working with a partner began with Alyse, I had never had a partner, it happened at the right time for me, because I had already had enough working and technical experience, and I wished for a liberated and unrestricted work, I graduated in fashion design in Paris, I work in the theatre and I have worked on numerous films (like in my fairytales), when I began work with Alyse I immediately understood what must be done and that encouraged me, for the first time I was not afraid, simply occupied with a natural feeling of satisfaction, and I do not worry even a little about the future because there is no need, simply I know that it is good and that it will be good.

Who or what inspires you?
Alyse: I am so accustomed to this that by this point it’s more or less automatic.
Sanja: Because I am an Earth sign all things from nature inspire me, I see inspiration everywhere, in buildings, in the country, in sunny days and in rainy days, with every step, in the dear people I love – in Love.

What is your favorite indie purchase or trade?
Alyse: Aelisheva. We really do offer very well-made pieces for an extremely reasonable price; our pieces are a nice balance of unusual and wearable; and the style is signature and I think highly distinctive – but our catalogue on the website explains all of that with pictures in a way that can’t be done here with words.

What’s on your iPod/music player right now?
Alyse: Zabranjeno Pusenje, Leb i Sol
Sanja: Tracy Chapman, Billie Holliday

What t.v. shows are you currently hooked on?
Alyse: Washington Journal
Sanja: Horoscope

What was the last movie you watched?
Alyse: Curious George
Sanja: The Godfather
What’s your favorite food?
Alyse: Meat, dairy, breads, fruit
Sanja: Meat, fish, vegetables, yogurt, fruit

What’s your favorite candy?
Sanja: Chocolate

Coffee or Tea?
Alyse: Coffee
Sanja: More coffee, less tea

What store could you walk around in for hours and be happy?
Alyse: Decor Outlets, but not for hours
Sanja: Fabric stores, computer-parts stores

Any pets?
Alyse: Nope
Sanja: No

Favorite place to visit or place you’d like to visit?
Sanja: The sea

Favorite holiday?
Alyse: Paid Holidays

If you were a shoe, what shoe would you be?
Sanja: Sandals with laces strung with rhinestones and gemstones.

What do you secretly wish you could do/be?
Alyse: Sanja’s answer is good.
Sanja: Help children.

Favorite piece of clothing?
Alyse: Aelisheva dresses
Sanja: Underwear and pajamas

Do you speak any other languages? If not, would you like to learn one?
Alyse: Not in a pretty way
Sanja: Serbian, French, English

There are just a couple months left in 2007. Any exciting plans for the rest of the year?
Alyse: No
Sanja: Breaking in my jeans

Thanks so much Alyse and Sanja. Check out some of the gorgeous Aelisheva clothing from their 2007 gallery:

Aelisheva2 Aelisheva5

Aelisheva1 Aelisheva4

Aelisheva3 Aelisheva6

these lovely photos were taken by Tom Weis for Aelisheva

One Comment on this post

  1. [...] The Blog Pound wrote an interesting post today onHere’s a quick excerpt Another talented duo of sponsors that we should all get to know… Meet Sanja and Alyse of Aelisheva: Name: “Sanja” Zivka Jovanovic and Alyse Radenovic Business Name: aelisheva Where are you located? Alyse: New Jersey, USA and Belgrade, Serbia What is it that you design and create? Alyse: Original artisan dresses What is your favorite part of the design process? Alyse: It’s all good Sanja: Direct work with materials How did you come up with your business name? It was Alyse’s nick [...]

Have Something to Say?